Monica Loosley Pals4Pets

Monica Loosley

Founder and Director

Jenny Seagrove Pals4Pets

Jenny Seagrove


Monica Loosley – The story of Pals4Pets

Monica Loosley, (pictured left) journalist, author and PR consultant started Pals4Pets 19 years ago in North London. In the 1980s there was no where for people to leave their dogs when they needed to travel for work or pleasure, apart from traditional kennels.

Monica was convinced that there was a gap in the market and that people, like her, who loved their pets, wanted individual care for them in a home from home. Family and friends laughed and believed that her idea, which turned dogs and cats into important members of a family, would never take off. However, within a year, Monica had found 100 like-minded people who became the first clients of Pals4Pets, launched by actor Jenny Seagrove in 1998.

Today pet care as an alternative to kennels is a thriving business concept and the market is full of individuals and companies who have copied Monica's idea.

Before starting Pals4Pets, Monica was commissioned by publishers Collins to write a guide book to the kennel world. It was called "The Good Kennel and Cattery Guide". Monica received publicity on radio, toured the country giving interviews, was written about in the Daily Telegraph. To write her book, Monica visited and assessed 3000 boarding kennels and catteries, Monica soon realized that not all dogs and cats do well in kennels, particularly the young and old.

Monica has remained at the helm of Pals4Pets and believes that her forte is recruiting quality and devoted animal lovers as sitters and that her experience is able to make the ideal match between pet and sitter.

Monica worked closely with the veterinary profession and the Corporation of London Veterinary Department to set standards.

Drawing on her expertise, Monica collaborated with MPs to draw up an Early Day motion in Parliament specifying the standards that should be applied in licencing private homes for pet boarding. Pals4Pets has also ran training courses with local authorities on how these standards should be applied.